Episode 019 | Clarity Sells: The Power of Cognitive Fluency in Marketing

Written By Yana Muenzenmeyer

Ever wonder why some messages instantly resonate while others get ignored? The answer lies in cognitive fluency; the brain’s preference for things that feel easy to understand. In this episode, we explore how simplicity builds trust, boosts conversions, and makes your message stick.

You’ll learn:

  • What cognitive fluency is (and why it matters)

  • Real-world examples of fluent vs. disfluent messaging

  • How complexity kills trust and stalls decisions

  • A simple checklist to audit your own marketing materials

Whether you’re writing a sales pitch, building a website, or crafting social media content, this episode will help you communicate with more clarity — and see better results.

Yana Muenzenmeyer
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Episode 020 | Compliance Made Simple: What You Need to Know Before AEP
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Episode 018 | From Agent to CEO: Building a Real Business in Insurance