Episode 011 | Grow and Scale Your Business: why culture, people, and SOPs matter more than you think.

Building a successful business isn’t just about hustle — it’s about building the right foundations. In this episode of Agents Confidential, Yana and Eric break down the three core elements that every agent needs to grow sustainably: Culture, People, and Standard Operating Procedures (SOPs).

Here’s what we cover:

• Culture as Strategy: Your culture is more than just a vibe — it’s the operating system of your business. We’ll show you how defining the right culture can set the tone for how your business feels, functions, and moves forward.

• Hiring for Culture Fit: Hiring mistakes are expensive. We share why your first hire should usually be administrative support (not another agent) — and what qualities to look for to ensure you’re adding the right energy to your business.

• Creating Simple, Effective SOPs: You can't scale chaos. We’ll walk you through a starter method for building simple systems that make delegation, training, and growth possible — even if you're a one-person show today.

Why it matters: Sustainable growth doesn’t happen by accident. It happens when your culture, your people, and your processes are aligned and intentional. Whether you’re just starting out or ready to scale, we’ll help you identify which foundation needs your focus first.

Next steps:

• Reflect on which pillar — culture, people, or processes — needs the most attention in your business right now.

• Share your insights with us in the Agents Confidential Facebook group!

• Subscribe and follow along for more episodes to help you grow your book, your brand, and your confidence as an agent.