Episode 012 | Lessons from the Woodshop with Scott Norman
This episode is part leadership, part origin story, and part love letter to the insurance business! Scott Norman didn’t plan on a career in insurance, but he’s now the Vice President of Consumer Market Sales at Priority Health.
He’s known for his steady leadership, belief in people, and powerful stories that tie back to his roots in his dad’s woodshop in Northern Michigan.
In this episode, Scott shares the lessons that have shaped is leadership philosophy, from pricing kitchen cabinets with his dad to navigating complex sales cycles and building a high-performing teams. With refreshing honestly and humility, he opens up about how he leads through change, earns loyalty, and keeps people motivated when the industry is in chaos.
Whether you’re an agent, a team leader, or someone navigating your own path in the insurance industry, you’ll leave with practical advice, deep insight, and a renewed believe in the power of people-first leadership.
We cover:
Why great leaders don’t need all the answers
The difference between winning business and building one
How to earn trust from your team (and keep it)
Why grace is underrated in agent-carrier relationships
What it takes to build a career—and a book of business—that lasts
“I believe in people.” That’s the legacy Scott hopes to leave behind. After listening to this episode, you’ll believe in it too.